Because every single candidate submits their resume with the same mandate, it is critical that you provide an employer with the kind of information that makes them want to meet you personally. Your resume is your ‘Golden Ticket’. It is the only way that you can secure that all important meeting and give yourself an opportunity to demonstrate on a face to face basis the certain contribution you can make for a new employer.
Understanding an employer’s requirements is of paramount importance when creating a resume and cover letter. That is not to say that you develop a resume that only responds to a specific job specification or advertisement. It means that you need to understand the employer’s requirements and demonstrate where your experience and expertise has met each of these requirements for a previous employer. It means matching your knowledge and abilities to the position and demonstrating an ability to make an immediate and significant contribution.
Employers want to hire employees who can think on their feet and who have a proven ability to hit the ground running. Your resume must reflect this. It must blend your professional experience with the very characteristics that are inherent to you personally. It is this mix that will market you as a candidate of choice and generate that all-important interview.
Remember, your resume really does count so you have to take it seriously. Don’t underestimate the power of your resume in your job search or salary negotiations. The salary negotiation is obviously the most unpleasant part of the job searching process. It is difficult to negotiate terms for both salary and benefits as you strive to create a positive impression with a new employer. The hiring manager undoubtedly holds the cards in this situation as they can afford to set terms without losing face. The candidate who argues or stubbornly refuses to move within the negotiation process risks the wrath of the hiring manager before setting foot inside the door. For this reason, it is critically important that your resume determine a solid baseline. If your resume sets your salary at a higher rate than expected the negotiations can only go one way, as you will have nothing to risk. You will be in a position to start at a higher dollar amount and can therefore secure a higher salary without conflict.
You maintain strong professional relations with your potential employer and secure a better salary. It makes for a good working relationship and great career prospects!